Campaigns + Projects
Led and executed the full creative campaign and photoshoot for Cymbiotika’s debut billboard — driving concept development and production to deliver a bold, high-impact brand moment at scale.
Athlete collaboration with @alecmerlino — played a key role in shaping the video’s narrative voice and led on-set direction of the videography team, driving a cohesive creative vision from concept through capture.
Athlete collaboration with @alecmerlino — played a key role in shaping the video’s narrative voice and led on-set direction of the videography team, driving a cohesive creative vision from concept through capture.
Cymbiotika wellness event — directed the video production team, overseeing on-site capture to ensure cohesive, high-impact visual storytelling aligned with the brand’s premium identity.
Led the content team and spearheaded the campaign concept, centered on a dancer’s day-to-day life and their relationship with self-care and wellness.
Link: https://www.instagram.com/cymbiotika/reel/C20SCVbyqTw/?hl=en
Led and managed the content team from ideation through execution, spearheading the overarching campaign concept and translating it into a cohesive creative strategy. Oversaw direction, messaging, and visual storytelling to ensure alignment across all deliverables while maintaining a strong, unified brand voice throughout the entire production process.